Why will #RTBD focus on glass bottle recycling during its inaugural campaign?
From a resource recovery standpoint, we believe glass bottle recycling is the lowest-hanging fruit on the Tree of Neglected Environmentally-Responsible Practices (aka "The NERP Tree"!) in the Dallas service industry. While food waste, cardboard, plastic (bottles, wrap, and containers), and aluminum & tin can recycling all hang from The NERP Tree as well, glass bottles present a number of unique characteristics that make them an ideal resource for #RTBD to focus on during our first campaign.
- Glass bottles are a relatively easy material to identify from a service industry perspective (a glass bottle is a glass bottle - regardless of color, brand, or otherwise - unlike a plastic jar, for example, which could be made from PET, HDPE, LDPE, PP, PS, or any number of alternatives)
- Glass is a relatively easy material to understand from a recycling standpoint (unlike food waste, for example, or plastics, both of which have sub-categories and rules that need to be heeded in order to successfully and responsibly recycle)
- Glass bottles are relatively neglected as recyclables within the Dallas service industry (the bottle recycling rate among local bars & restaurants is estimated by #RTBD to be less than 1%; unlike cardboard, for example)
- Glass bottle recycling is relatively impactful on the local economy, environment, and community
- Glass bottles are iconic and well-representative of the service industry (the ubiquitous beer bottle, liquor bottle, etc.)